DesignThinkers Podcast
From the Association of Registered Graphic Designers, this is the DesignThinkers podcast.
DesignThinkers is Canada's largest graphic design conference. Since the year 2000, the Association of Registered Graphic Designers has been bringing together visionaries from a range of disciplines to explore creativity and the design process live and on-stage.
This podcast is an extension of that mission. We’re here to talk about process, creativity and the business of design with past and present DesignThinkers speakers. Join our host, Nicola Hamilton, for candid conversation with creative legends such as Erin Sarofsky, Michael Beirut, Paul Scher, Gail Anderson, Meg Lewis, Christopher Doyle, and so many more.
Follow us on Instagram @rgdcanada or visit us online at rgd.ca. Purchase tickets to the upcoming DesignThinkers conference at designthinkers.com.
DesignThinkers Podcast
Greg Hoffman
Our guest this week is a global brand leader. Greg Hoffman is the former Chief Marketing Officer at Nike. For 28 years, Greg held marketing, design, and innovation leadership positions at Nike. His role in the rise of marketing and design through that period was recognized when Fast Company named him one of the Most Creative People in Business. Today his primary role is as founder and principal of the brand leadership platform, Modern Arena. In that position Greg advises Fortune 500 brands, startups, and nonprofits about creating brand strength, business growth, and social impact. He engages teams ranging from Apple, Google, and Netflix, to Lego, and Target, on how to build stronger emotional bonds through branding and creativity. In this episode, we’re talking about his years at Nike. That includes what it takes to manage and steer a 600-person design team, how to grow in big corporate environments, and why exploring interest outside of design makes us better designers.
Follow us on Instagram @rgdcanada or visit us online at rgd.ca. Purchase tickets to the upcoming DesignThinkers conference at designthinkers.com.
